• Implemented a Coach-Player structure to support the expanding team's needs.
• Developed strong partnerships with cross-functional teams, setting a high bar for design craft and strategy.
• Worked hands-on with the Nerdwallet Small Business Team to deliver design improvements and new features.
• Established a Quarterly Design Demo to celebrate cross-functional design work.
• Introduced User Research methodologies and coached the team to integrate regular tests into the product development cycle.
• Led design initiatives for the B2C Small Business Owner Platform, including Free & Premium Experience.
• Focused on SEO and top-funnel optimizations to improve platform visibility.

Outcomes:

• Successfully expanded the design team and created a collaborative environment that strengthened cross-functional partnerships.
• Enhanced user-centric design practices, balancing long-term vision with quarterly OKRs.
• Delivered significant design improvements and new features for the Nerdwallet Small Business Platform.
• Launched a new Paid experience to provide additional value to business owners, helping them grow their activities.
• Iterated, user tested and a/b tested platform to reach over $100M in revenue in 2023.