Stratagem is an early-stage startup that is in the market of forecasting sports results based on players’ performance data and seasonal variables. Their product offering includes Stratapro, a professional application, analyzing team performances. Based on users’ feedback on Stratapro, Stratagem decided to create a new product targeting casual sports fans.
The new application, Stratabet (stratabet.com), is more focused on betting than Stratapro, but it summarizes to a greater extent the data presented to users. Interested users could dig deeper and see detailed performance data, home and away results, and seasonal variations. I joined the Stratagem team after an initial design was completed and underwent user testing sessions. Thanks to this initial feedback, I could iterate and deliver design improvements to the responsive webapp. Once Stratagem went live in October 2017, I focus on ironing out lingering problems and inconsistencies in the platform.
Finally, I crafted a design library and provided guidelines for copy, components, and interactions.