Share Case study Published 03/02/2021 LSE Careers (2 new items) Worked with the LSE (www.lse.ac.uk) to structure the redesign of their public Careers website and webapp for LSE Students, Alumni and Current Staff. Worked with internal stakeholders to define the project KPIs, to map the content currently available online and to create a content strategy to structure their online communication.
Share Case study Published 02/02/2021 Unilever (3 new items) Working with Golin's digital team dedicated to supporting Unilever, I worked onsite with the client team on two separate projects. The first tool, called CARA, is an internal product management tool. CARA helps Unilever staff to create new products and manage packaging copy for all Unilever brands (packaged food, beauty care, healthcare). I lead the initial design effort to summarize business needs and design requirements and allow the team to launch the first version of the MVP. The second project was called Customer Profile Store (CPS). The CPS was a tool designed to integrate multiple third-party software into a single interface. This product is managed with complex user permissions to guarantee oversight over all Unilever brands at national and global levels. The marketing team used the CPS tool to provision new websites either for seasonal campaigns or for new product lines. Additionally, the marketing teams wanted the ability to manage analytics and tracking campaigns and to be able to create interactive forms. The forms' had to be published respecting the various privacy and data frameworks (e.g., California's Consumer Privacy Act, EU's GDPR, Chinese data management policies, etc.). The new version of the CPS tool wanted to offer less functionality than the third-party software to reduce the amount of freedom (and potential mistakes) that a local brand team historically had. On a global level, Unilever's marketing team had the opportunity to introduce new brands into an existing market quickly. At the same time, they could maintain a coordinated messaging and respect the different privacy and data policies of all the countries in which Unilever operates. In 2018, Unilever was present in over 190 countries. Analysis To provide clarity and support further design effort, I worked with the project's stakeholders and summarized the needs and users they wanted to support. On that basis, I created a provisional sitemap used by the development team to estimate effort and scope. The first version of this tool was structured around the workflow that the stakeholders needed to impose on the local marketing teams. Third-party software's functionalities dictated several limitations (e.g., Gigya.com) and the flows they imposed to be correctly integrated. Deliverables Leveraging Unilever's brand guide, I created a UI library that would be adopted for this tool. In parallel to this, I created mock-ups of the different views and functionalities. These were tested then on marketing team members and eventually rolled out by the end of 2018.
Share Case study Published 01/02/2021 Steeleye (1 new item) Steeleye is a newly founded startup (Jan 2017) aiming to deliver an MVP to the market in a relatively short time frame. Steeleye intends to create a platform primarily for SMEs to satisfy MiFID II regulations, which will enter into effect in January 2018. The platform entails a communications and trades monitoring web-application and allows managers to initiate internal investigations, either when prompted by a regulatory authority, or for internal compliance. I helped Steeleye’s team formulate the initial feature lineup and prioritize the design work. The primary actors in the platform are compliance managers that want proactively monitor their company’s trades & comms performance. It allows them to gather all existing data in a matter of minutes and generate a data report. The design process required: - interviewing internal stakeholders and domain experts, - identifying primary business objectives (BOs), - creating multiple flows that would satisfy the BOs, - lining up story maps and wireframes to mockup interactions, - crafting visual designs for final signoff and handoff to developers.
Share Case study Published 01/02/2021 Unilever (7 new items) Working with Golin's digital team dedicated to supporting Unilever, I worked onsite with the client team on two separate projects. The first tool, called CARA, is an internal product management tool. CARA helps Unilever staff to create new products and manage packaging copy for all Unilever brands (packaged food, beauty care, healthcare). I lead the initial design effort to summarize business needs and design requirements and allow the team to launch the first version of the MVP. The second project was called Customer Profile Store (CPS). The CPS was a tool designed to integrate multiple third-party software into a single interface. This product is managed with complex user permissions to guarantee oversight over all Unilever brands at national and global levels. The marketing team used the CPS tool to provision new websites either for seasonal campaigns or for new product lines. Additionally, the marketing teams wanted the ability to manage analytics and tracking campaigns and to be able to create interactive forms. The forms' had to be published respecting the various privacy and data frameworks (e.g., California's Consumer Privacy Act, EU's GDPR, Chinese data management policies, etc.). The new version of the CPS tool wanted to offer less functionality than the third-party software to reduce the amount of freedom (and potential mistakes) that a local brand team historically had. On a global level, Unilever's marketing team had the opportunity to introduce new brands into an existing market quickly. At the same time, they could maintain a coordinated messaging and respect the different privacy and data policies of all the countries in which Unilever operates. In 2018, Unilever was present in over 190 countries. Analysis To provide clarity and support further design effort, I worked with the project's stakeholders and summarized the needs and users they wanted to support. On that basis, I created a provisional sitemap used by the development team to estimate effort and scope. The first version of this tool was structured around the workflow that the stakeholders needed to impose on the local marketing teams. Third-party software's functionalities dictated several limitations (e.g., Gigya.com) and the flows they imposed to be correctly integrated. Deliverables Leveraging Unilever's brand guide, I created a UI library that would be adopted for this tool. In parallel to this, I created mock-ups of the different views and functionalities. These were tested then on marketing team members and eventually rolled out by the end of 2018.
Share Work Published 31/01/2021 Clear Street Created the very first MVP of Clear Street’s Customer Portal, iterated to public launch in 2019. Set-up end-to-end design methodology (from requirements to user testing). Owned product definition engaging collaboratively with C-Suite stakeholders… Read more
Share Work Published 30/01/2021 Unilever Working with Golin's Digital Team dedicated to supporting Unilever, I worked onsite with the client team on two separate projects. The first tool, called CARA, is an internal product management tool. CARA helps Unilever staff to create new products and… Read more
Share Work Published 29/01/2021 Steeleye Steeleye is startup founded in January 2017 aiming to deliver an MVP to the market in a relatively short time frame. Steeleye intends to create a platform primarily for SMEs to satisfy MiFID II regulations, which will enter into effect in January 2018… Read more
Share Work Published 27/01/2021 Stratagem Stratagem is an early-stage startup that is in the market of forecasting sports results based on players’ performance data and seasonal variables. Their product offering includes Stratapro, a professional application, analyzing team performances. Based… Read more
Share Work Published 11/01/2021 Maserati H-ART (www.h-art. com) was responsible for the re- design of the global Maserati website, updating the brand’s online presence and creating a universal image for the Italian automotive brand. This effort also required determining an overall strategy… Read more
Share Case study Published 03/01/2021 Clear Street (1 new item) Created the very first MVP of Clear Street’s Customer Portal, and iterated to public launch in 2019. Setup end-to-end design methodology (from requirements to user testing). Owned product definition engaging collaboratively with C-Suite stakeholders. Worked closely with marketing to launch rebranding and the public website to support scaling sales, lead design team (one junior UX and one UI designer) and mentored developers.
Share Case study Published 03/01/2021 Unilever Working with Golin's digital team dedicated to supporting Unilever, I worked onsite with the client team on two separate projects. The first tool, called CARA, is an internal product management tool. CARA helps Unilever staff to create new products and manage packaging copy for all Unilever brands (packaged food, beauty care, healthcare). I lead the initial design effort to summarize business needs and design requirements and allow the team to launch the first version of the MVP. The second project was called Customer Profile Store (CPS). The CPS was a tool designed to integrate multiple third-party software into a single interface. This product is managed with complex user permissions to guarantee oversight over all Unilever brands at national and global levels. The marketing team used the CPS tool to provision new websites either for seasonal campaigns or for new product lines. Additionally, the marketing teams wanted the ability to manage analytics and tracking campaigns and to be able to create interactive forms. The forms' had to be published respecting the various privacy and data frameworks (e.g., California's Consumer Privacy Act, EU's GDPR, Chinese data management policies, etc.). The new version of the CPS tool wanted to offer less functionality than the third-party software to reduce the amount of freedom (and potential mistakes) that a local brand team historically had. On a global level, Unilever's marketing team had the opportunity to introduce new brands into an existing market quickly. At the same time, they could maintain a coordinated messaging and respect the different privacy and data policies of all the countries in which Unilever operates. In 2018, Unilever was present in over 190 countries. Analysis To provide clarity and support further design effort, I worked with the project's stakeholders and summarized the needs and users they wanted to support. On that basis, I created a provisional sitemap used by the development team to estimate effort and scope. The first version of this tool was structured around the workflow that the stakeholders needed to impose on the local marketing teams. Third-party software's functionalities dictated several limitations (e.g., Gigya.com) and the flows they imposed to be correctly integrated. Deliverables Leveraging Unilever's brand guide, I created a UI library that would be adopted for this tool. In parallel to this, I created mock-ups of the different views and functionalities. These were tested then on marketing team members and eventually rolled out by the end of 2018.
Share Work Published 02/01/2021 HSBC Business Banking Web Application The HSBCnet Business Banking application project is an ongoing project with RMA Consulting that involves a significant design and development effort. The bank’s objective is to replace all the HSBC tools that each national entity created to satisfy… Read more